[San Francisco, CA, September 11th, 2024] – A global pizza chain operates over 4,000 stores in the U.S. with a menu comprising almost 200 unique items. As the macro-economic environment shifted over the last 12 months, they faced significant challenges maintaining competitive pricing in each local market, analyzing localized promotional offers, and adapting to rapidly changing market conditions. JUICER’s technology addressed these challenges, helping this pizza chain optimize its pricing strategies and promotional activities to ensure a competitive position in every single market.
The Challenge
The pizza chain’s primary challenge was collecting, analyzing, and comparing prices across a vast array of menu items and bundled offers. They had purchased scraped menu pricing data but the data was messy and unreliable. Consumers are looking for value, and with competitors constantly adjusting their prices and running offers at the local store level, it was essential for the chain to stay ahead. Furthermore, franchisees would often contact the brand seeking guidance around menu pricing and local deals. To achieve this, they needed clean, high quality data, and assistance mapping menu items for true apples to apples comparisons.
Monitoring market changes and competitors' responses at a local store level to ensure accurate and actionable recommendations for franchisees was a critical but difficult challenge. This was particularly relevant in regions like California and Hawaii, where elevated costs necessitated differentiated pricing strategies without pricing out of the market. Accurate store-level mapping across competitors was imperative to support franchisees effectively.
The Solution
JUICER Compete continuously collates and analyzes data from first and third-party channels for the chain and its top competitors, representing a total of close to 18,000 stores across 4,500 unique menu items. The solution processes over 21 million data points to identify revenue optimization opportunities, processing data at volumes and speeds that are humanly impossible.
JUICER Compete provides the pizza chain with comprehensive competitive data analytics. Our system captures and analyzes data from their top 4 competitors globally, for each store, on a weekly basis, detecting price variations and highlighting opportunities for them to adjust their offering strategically. By refreshing the data continuously, our technology ensures that the chain always has up-to-date information to make informed decisions.
To provide accurate hyper-local competitive data, we leverage AI to automatically map the chain’s menu items to the closest comparable items at competing brands within a 5-mile radius for all of their locations. This enables them to validate that their offers and pricing suggestions are appropriate for the franchisees at a local level. Our technology also supports them in developing a differentiated pricing strategy that accounts for regional cost variations, particularly in high-cost regions like California and Hawaii.
Results
With JUICER Compete, the global pizza chain is able to make precise adjustments to their pricing strategies, maximizing both their top and bottom lines. Accurate competitive data allows the chain to support franchisees with tailored pricing strategies, ensuring they remain competitive in their local markets. This helps increase profitability and strengthen their market position.
Moreover, the insights provided by JUICER Compete allow the chain to plan future promotions with greater confidence. With JUICER, they will be able to use data to design unique bundles, offers, and promotions that stand out in a crowded marketplace. These differentiated products not only attract more customers but also have a higher price ceiling, translating to higher profit margins.
The Journey Ahead
The collaboration between JUICER and this global pizza chain demonstrates the power of AI and advanced data analytics in navigating complex market dynamics and maintaining a competitive edge. JUICER Compete provides the necessary tools for them to optimize pricing strategies, support franchisees effectively, and create unique promotional offerings. As the chain continues to leverage JUICER for future initiatives, we are excited to see how they will further differentiate themselves and achieve sustained success in the competitive global pizza industry.
